People drop off at KYC and sign-up
Long forms and unclear document steps make new customers give up before they start.
Banking, payments, wallets and lending experiences that explain money clearly and earn trust at every tap.
Hover or tap a card to see how I fix it. Most projects start with one of these.
Long forms and unclear document steps make new customers give up before they start.
Surprises at the confirm screen kill trust and conversions.
OTP, 3DS and approvals interrupt instead of reassuring.
The kind of installment flow I designed for the AmEx app: pick an amount and a plan, and every cost is visible before you commit.
Sample numbers for illustration. Every cost is shown before you confirm.
FinTech UX and UI design from first audit to developer handoff. Pick one to see an example from real work.

A clear plan from day one. You always know what's next and what it costs.
We talk through your product, users and goals. You get a clear scope, timeline and price.
Journeys and structure first, so we agree on how it works before how it looks.
High-fidelity screens and a clickable prototype, refined with your feedback and real users.
Specs and components for your developers, or build and launch with my studio.
Real products shipped for real teams, including American Express and stc.
Start small with an audit, or go end to end with design and build.
Find what's costing you users, ranked by impact, with redesigned key screens.
From flows to a tested, handoff-ready design for your product or feature.
Design plus front-end and back-end development with my studio's developers.
Yes. I worked embedded with American Express on their B2B corporate card platform and their mobile app in Saudi Arabia, under strict brand, security and compliance review.
Yes. The American Express @Work platform and its design system support English and Arabic, with layouts mirrored properly for right-to-left reading.
Yes. For startups I usually start with the core flows that prove value, such as onboarding, the first transaction and the main dashboard, then grow the design system as the product grows.
Tell me what you're building. I reply within one working day with first thoughts and next steps.